#WhoWhatWhy - Jemma McQueen, CMO of x+why

Welcome to #WhoWhatWhy, our all new series interviewing bright minds in (and outside) the x+why community. Who better to demonstrate what’s in store than our very own CMO, Jemma. Mastermind of all things brand and marketing, adventurer, mother and much-loved member of the x+why team, scroll to discover the insights, recommendations and shoutouts Jemma shared with us.

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Jemma, What is your 'Why’?

I love working for a company where I know that my day-to-day actions contribute to a bigger, meaningful mission - and I can see that in action. It’s also incredibly motivating to be surrounded by people who are passionate about that shared mission and committed to achieving it.

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Tell us something you find helpful in your working day.

A new one for me, as I am traditionally a bit scattergun, but being really clear before you start the day on what your goals are. Writing down what the 1/2/3 non-negotiable tasks are - the things that must be achieved. Being able to effectively prioritise is the ultimate superhero power.

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Shoutout time! Name a company you think are doing great things.

Ocean bottle. They are doing fantastic things for people and planet across the globe - with a product that is genuinely first-class. Their commitment to impact has not resulted in any sacrifice to the design or functionality of their products. They are a true Mission Lit company.

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And something you are proud of from the last year?

I am super proud of being involved in the publication of Mission Lit, x+why’s first book! It was a huge project with so much passion from the team propelling it forward. Finally having the physical copy in my hands was incredibly rewarding.

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Reading recommendation?

Fiction: I recently read Tomorrow and tomorrow and tomorrow by Gabrielle Zevin and loved it.

Non-fiction: Mission Lit, of course

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